Simons Marketing serves professional services firms in fields such as public accounting, insurance, law, payroll, and consulting. My approach is to focus on the ROI generating marketing activities. Together we’ll identify a short-term and long-range plan to execute together that fits your firm’s culture and budget.
Many professional services firms can benefit from guidance and support by a marketing and business development leader – and find that their needs can be met on a part-time basis. For others there is a major project that shouldn’t undertake alone like a website, a training program, or a big event. In both instances, that’s where I can help! I work with clients as an “outsourced marketing director” on both the strategy and hands-on execution of a marketing plan or project to meet the organization’s goals.
Marketing should lead to positive ROI and be tailored to the goals of the firm. These may include: personal marketing plans, making strategic introductions, coaching high potential employees, website update or overhaul, LinkedIn profile improvements, proposal development, niche research and targeting plans.