Next month I’ll be presenting on the topic of How the Fastest Growing CPA Firms Spend their Marketing Dollars at the MSCPA’s Practice Management conference. If you’re a CPA, I’ll hope you attend!
While the research this article (and presentation) is based on is from CPA firms, I believe the basic principles are true for all of professional services firms, so everyone, please, read on!
On May 30 I was interviewed for Radio Entrepreneur.
Check it out!
2 minute YouTube video
Full 10 minute audio interview
As everyone knows, the holidays are different when there are kids around. So, as my son turns one year old, this year I’ve been thinking differently about the holidays and what’s important. Here are a few things my family is doing / always does that you might consider: (more…)
Happy Holidays from our family to yours!
Oscar, Jack (1 year), and Alison
My family on the Maid of the Mist in Niagara Falls.
It’s time to start using the past tense when referring to the summer… as sad as that is. But here we are on the doorstep of Labor Day. Which is a reminder that I’ve let time slip by without a blog post. All I can say is, I’m sorry, mea culpa, and I’ll be back on track for September. Until then, I’ll distract you with the same thing that distracted me this summer… my son, Jack. True to form he has something in – or going in – his mouth in half of these photos!
I will be presenting at the LeClairRyan Accountant Liability Update on June 23 in Waltham, MA. It is a free event and all CPA firm members are welcome. See the details and registration link below. (more…)
We’re all friends here, so I’ll be honest with you!
There’s a name change in store for Mainsheet Marketing… the name just isn’t helping me reach my goal of brand recognition and growth. I get squints at my business cards, name tags get read as “Main Street” and precious few people know what a mainsheet is to understand the rationale.
Update – Rebranded to Simons Marketing after one year… see this update.
I didn’t set out to start a business – mostly it happened accidentally when I took one client… and then three more. So, the concept has been proven and it’s time to make it official!