Simons Marketing | Recruiting & Retention

You can’t control the size of the labor force, but you can put your best foot forward in attracting professionals who will be happy and successful at your firm. Professionals choosing between potential employers face a similar challenge to prospective clients; it can be difficult to see what makes each firm unique. The marketer’s toolbox is the key to making your firm stand out from the crowd, and helping to attract and support new team members.

How we help with recruiting and retention

Recruiting Brand

Your recruiting brand helps professionals get a vivid sense of what it would be like to work with you. This research driven project uses data collected from current employees and clients as the building blocks for the pillars of your recruiting brand. This leads to a plan for appealing to professionals based on their level of experience, and any other specifications your firm requires.

Working with Recruiters

Recruiters are an important part of finding new team members as they connect firms with talented professionals eagerly or passively seeking new roles. Make the most of your investment by providing recruiters with the language and information that will help them truly understand your firm, what makes you different from your peers, and what will make a new experienced professional successful there.

Applicant and Employee Experience

From frictionless application submission processes to timely communication, providing a seamless and thoughtful experience at every step of the hiring process makes an impression about you as an employer. However, the employee’s journey doesn’t end when the ink dries on their contract. In fact, it is only the beginning. Keep employees supported and engaged through carefully crafted onboarding, and ongoing internal communications. Discover what it will take to retain employees through stay-interviews and collect data about moving forward with confidential surveys and analysis.

See it in

Action

Smith, Sullivan & Brown, P.C., a three partner CPA firm in Massachusetts, came to us for help attracting experienced professionals. This firm has an incredible and unique culture that wasn’t coming through in their recruiting materials. After listening to their team members and clients we were able to articulate the employee experience and infuse it into all of their recruiting activities.

From this:

Join our fabulous team! Are you looking to work with an accounting firm with an amazing work-life balance? Escape from the office politics and late nights at your desk, leave the large CPA firm corporate rat race and join Smith, Sullivan and Brown.

To this:

Photos of their team members beyond the office and quick messages that will surely catch the eye of busy CPAs.

More On Recruting

Recruiting and retention top the list when it comes to challenges facing CPA, wealth management and other professional services firms. That’s why we’ve been asked to present on the topic many times. If your organization supports professional services firms, we’d love to present at your conference or annual meeting on this critical topic.

SPEAKING AND APPEARANCES OFFERINGS